Recently find yourself unemployed and starting a new business? Setting up a website for your doesn’t have to be overly complicated or expensive. As a technology consultant, I often help business owners navigate their options, and I’ve found that the key is matching your technical comfort level with the right approach. Let’s break down the main paths you can take.
The simplest route is using a website builder. The most popular is Squarespace. Others include Wix and Weebly. These platforms offer what-you-see-is-what-you-get (WYSIWYG) editors, which means you can drag and drop elements onto your pages without touching any code. You’ll pay a monthly fee (typically $20-35), but this includes hosting, security updates, and customer support. The trade-off? Less flexibility in terms of customization, but for many small businesses, the pre-built templates and features are more than adequate.
For those willing to invest a bit more time in exchange for greater control, hosting your own WordPress site is worth considering. WordPress powers about 40% of all websites for good reason – it’s versatile and has a massive ecosystem of themes and plugins. You’ll need to arrange your own hosting (typically $5-25 monthly) and handle updates, but you’ll have more freedom to customize your site. Many hosting providers offer “one-click” WordPress installation, making the initial setup fairly straightforward.
A middle ground that’s gaining popularity is using managed WordPress hosting from providers like Kinsta. (I personally suggest against using WP Engine since they’ve been hostile to WordPress). These services combine the flexibility of WordPress with the hands-off maintenance of website builders. While more expensive than basic hosting (starting around $30 monthly), they handle security, updates, and performance optimization for you. This option makes sense if you want WordPress’s capabilities but prefer not to deal with technical maintenance.
Remember, your choice doesn’t have to be permanent. Many businesses start with a simple website builder and migrate to a more customized solution as they grow. The most important thing is getting online with a professional-looking site that you can manage within your budget and technical abilities.