The concept of augmented reality is one of those cool techie ideas that has been around for a while. We see it in science fiction (Terminator cam), military headsets, and virtual reality helmets and glasses for some software demos. A new augmented reality aimed at regular consumers is displayed in this video of an application for the Google Android phone.
This is made possible because some new phones such as the iPhone 3GS not only have a built-in GPS and accelerometer, but also have a compass. This allows the phone to know where it is and what direction it is pointing.
This app is rolling out first in the Netherlands, but more of these types of apps will be arriving soon.