Author: Robert

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Google SEO and Other Search Engine Results Performance Suggestions

Poor Search Results

So you’ve made your shiny new website but you’re not getting any visitors. That’s probably because you haven’t worked on your search engine optimization (SEO). The primary way for most sites to get visitors is through coming up in the web search results when people are looking for whatever you offer.  If you don’t come up well in the search results, you won’t get many visitors.

Track Your Visits

The first thing to do is setup tracking systems so you know exactly how many visitors you have so you can tell if you are doing better or worse when you work on your SEO. The best choice for this is to use the free Google Analytics. It involves creating an Analytics account and then placing some simple javascript code on every one of your pages that you want to track. You can then log in on the analytics site to see your visitor information at any time from anywhere.

Google vs The Rest

There are several search engines out there.  The big ones are Google, Yahoo, and Live (Microsoft’s search also used on MSN).  The short and ugly truth is that Google rules search and all the others combined don’t equal Google.  This has the advantage of leaving your focus just on the Google results though.  If you do well on Google, you almost always do well on the other search engines as well anyway.

PageRank

The most important thing when it comes to your Google search results placement is the PageRank of your page.  In Google’s eyes, a page is not a site.  A site is made up of one or more pages and Google only ranks based on the pages, not the site.  So for example, mysite.com is one page and mysite.com/help is a different page.  Your main page might have a high PageRank and your other pages may be low.  Your goal should be to get your main page or wherever you want people to land (arrive to your site) to have a good PageRank.  If you install the Google Toolbar in your Firefox or Internet Explorer browser, you can see the PageRank of each site you visit.  These numbers are not quickly updated by Google so it might take a month or more to see a change there that actually already took place.

PageRank Improvements

So how does one go about getting a higher PageRank?  This is actually the simplest part to understand.  The more links to your page, the greater your PageRank.  The hard part is figuring out how to legitimately get more links to your page.  The way to do this varies greatly depending on your field.  If you make software for example, be sure to list your software on all the software download sites, many of which will let you link directly to your site.  You can submit to open internet directories such as dmoz.org.  You can try to list your site on reputable forums in your area of interest.  If you have a good product and people start to notice, you may gain links from others as well such as being mentioned on a blog or newspaper site.  The greater the PageRank of the page that links to you, the more helpful it is to your page.

Relevant Keywords

If you want to show up well for certain phrases in search results, be sure you use those phrases on your site several times.  If you don’t have the phrase, don’t expect to be found when searching for it, no matter what your PageRank.  Hence, it is most important to decide what people might be trying to search for to find your product or service.  If you think people are going to search for “big hats”, then don’t use “Hats that are big” on your site.  Use the actual phrase that you think they will search on.  In general, the more you use a phrase, the better you do but there is a limit.  If you overuse, Google will catch on and actually penalize it.  A good rule of thumb is to make your site still read well to a human.  If it starts to sound weird, you are going too far.  The more unrelated text you have on your page, the more it will dilute the important words.

Keywords in the Page URL

If you want to sell big hats and you make your page mysite.com/big-hats/,  those keywords will do better in the search results with that page URL.  You can use dashes or not although dashes can help differentiate exact words.  Similarly, if you can buy a domain with the keywords that are most important to you, that can help even more.  You may want to use mylastname.com but mybighats.com would win the search results battle.

Link Keywords

Whenever you are able to get links, it is preferable to use your desired keywords in the link text, also known as anchor text.  This is the text that is displayed in the clickable link.  If you do this, those keywords will get a bonus in the search results.  Unfortunately, with many of your links, you may not have such control but whenever you do, try to utilize that benefit.

Title, Meta Description, and Meta Keywords

There are 3 more useful areas to be sure to use your most desired keywords.  The Title of the page is very prevalent to the human eye and also can get you a bonus in the search results for the words you use.  If you have multiple pages on your site, be sure to use appropriate titles on each page.  Remember that Google ranks pages, not sites.  The same goes for the meta description and meta keywords.  These are hidden items in the html of your page that only search engine robots will see.  Within the <body> tag of your html, you can add the following:
<meta name=”description” content=”Big Hats at great prices in the Washington D.C. Area”>
<meta name=”keywords” content=”big hats, washington d.c., dc”>

The meta description will also be shown in Google search results under your site so it is extra important to make that text short and descriptive to bring in visitors.  The meta keywords help guide Google by telling it what you think your page should do well on.  However, Google will make up its own mind on this so if you list keywords that aren’t found on your site, it won’t help.  Be sure these meta keyword suggestions are also in your page content.

Study the Enemy

A great way to climb the ranks for a certain search phrase is to look at the top results for the phrase you are examining.  Try to figure out why they are the top.  What is their PageRank?  How often do they use the search keywords on their page?  What is in their title or description?  Who is linking to them and can you get similar links?  With the Google toolbar you can install in your browser, you can look at the backward links (links going to the site you are examining).

What Not to Do

It is just as important what you don’t do as what you do.  If you get links on blacklisted link farms or on bad forums, you may be hurting your PageRank and search results.  If you are trying to get a link from a certain page, be sure to check out its PageRank first.  If you list referral (paid) links to other sites, you may be penalized for that as well.  You should also not try any tricks in your html such as links that are invisible to the human eye.  Google looks for such things and will penalize or totally blacklist you for it.  If you have too many links on your page going to other sites (100 or more), you will get penalized for that as well since you’ll appear to be a link farm yourself.

Patience

Last but not least, you must be patient.  Most of the changes you can make to your site won’t quickly have any influence in search results placement.  Changes can take weeks to influence the results so don’t rush into conclusions before you give an idea time to work.  The amount of time it takes can actually vary from a few days to about a month.

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Acer Aspire One RAM or Hard Drive Upgrade

Aspire One Upgrade Options

The Acer Aspire One comes with 1GB of RAM and a 160GB SATA Hard Drive.  For an idea of its performance, please check out this video.  RAM can be upgraded to 1.5GB by replacing a 512MB stick with 1GB. We recommend the Kingston PC2 4200 1GB Laptop Memory.  The hard drive can be upgraded with another 2.5 inch SATA hard drive such as the Western Digital 320GB 5400 RPM Scorpio.

Performing these upgrades are not a simple matter as you have to completely take the netbook apart.  Do this at your own risk.  It is also a lengthy process so be sure you set aside a good hour of time.

Requirements

Once you’ve picked out your new RAM or hard drive, you’ll be ready to begin the upgrade.  In addition to a screwdriver, you will need a credit card.  You may also want some bowls to organize screws that get removed and enough space to place removed components.  It is also a good idea to use a towel to cover the screen during the process.  If you are upgrading the hard drive, you will be losing all the data on the included drive.  If you are installing from scratch, then you have nothing else to do.  If you want to duplicate the included OS on the original drive, you will need to run the dd linux command to copy it to your new drive.  To do this, you will need a 2.5 inch external USB SATA enclosure to put the new drive in to copy to.  If you are unfamiliar with this, it is a very similar process to duplicating the drive in a Tivo.


Step 1 – Remove bottom screws 

Flip over the Aspire One so that the bottom is accessible. There are 6 obvious screws to remove on the bottom of the Aspire One.  In addition to that, there are two hidden screws under the back rubber feet.

You will need to peel off the back rubber feet to get to those screws.  I used pliers to slowly peel up the rubber feet.  Try to not touch the sticky side so that they can be reapplied after.  When done, they reapply rather easily.  The 3 screws from the back and front are different sizes to be sure to organize them correctly.
Step 2 – Lift up keyboard 

Flip the Aspire One over so the keyboard is facing up.  There are three clips holding the keyboard down by the F2, F8, and Pause keys.  You need to push these clips back and down with a credit card so they are no longer visible.  After doing this, the clips may pop back up and need to be redone.  Once they are all back, you can slide the credit card under the keyboard to pry it up.  Do not put the credit card under the keys but under the keyboard.  You can then slide the credit card around the sides prying the entire keyboard up.
Step 3 – Unplug keyboard and remove more screws 

Lean the keyboard forward to expose where it is plugged in towards the center.  This cable is held down with a clamp that is on top of it.  You can flip this up to release the connector.  The keyboard should now be loose and can be put aside.  Right below the keyboard connection is a smaller similar connector for the trackpad.  In the same manner, flip up the clamp which will release the trackpad cable.
Step 4 – Remove top panel surrounding keyboard 

Towards the back left above the AC plug is the best place to start prying open this panel.  Push the credit card between the panel and the base to begin prying it open.  Then slide the card completely around the panel which will free it so it can be removed.
Step 5 – Unplug, unscrew, and remove motherboard 

The video cable is towards the upper left. It is held down with tape so first pull up the tape and then pull out the connector.  Towards the bottom middle is another cable held down with black tape.  Lift up the black tape and then slide out the connector leaving the cable dangling.  Towards the bottom right is the Wi-Fi card.  To the right of the card are 2 cables plugged into it.  Unplug these by pulling them directly up then leave them dangling.  The Wi-Fi card is held in with one screw.  Unscrew it and the card will be easy to remove so you can set it aside.  There is a main board to the left and a daughter board to the right.  The main board has just one screw towards the bottom and the daughter board has three screws.  All of these screws need to be removed.
Step 6 – Replace RAM and/or Hard Drive 

You can now flip up the boards to expose the underside where the RAM and hard drive are.  The RAM is on the left and is held down in the typical way with prongs on the sides.  Remove the 512MB card and insert your 1GB card.  It is in properly if the prongs fit into the notches on the card.  The hard drive is to the right and can be separately unscrewed to replace.
Step 7 – Put it all back together 

By this point, hopefully you’ve kept all the components and screws well organized because you just have to do everything in reverse.  When putting the boards down, be sure you have everything flush and tightened so there is enough room for the keyboard to go back in on top of it.  Don’t forget to plug all connectors back in so review the above steps to be sure you do.  The panel around the keyboard will snap in as will the keyboard itself by applying a little pressure.  Before screwing in the bottom screws, you might want to boot up to make sure everything is working.

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New Aspire One Netbook with 160GB Hard Drive Demo Video

New King of Netbooks

Acer has just started selling a new Aspire One netbook. The latest improvements in this model are an increased SATA hard drive to 160GB and a 6-cell battery which will yield a good 5 hours of use even playing movies. It includes a low power Intel Atom processor running at 1.6GHz. Many people assume all netbooks are slow but the following video demonstrates that it is more than powerful for most computer uses today. This is in part due to the SATA hard drive which outperforms the more commonly found SSD option.

See the video demo that I made here:



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Powerline vs Wi-Fi

Just about everyone knows what Wi-Fi is and most people even have it at home.  Because wireless N is not yet standardized, most people are still using wireless G.  What most people don’t know is that there is an alternative that in many cases will work better than wireless G and it uses lines you already have in your walls.

Powerline

Powerline connections use your existing electrical wiring.  One huge advantage is the simplicity.  Plug one powerline box into your router with an ethernet cable and the power cord into an electrical socket.  Then put your other powerline box wherever you need ethernet and hook it up to your device with an ethernet cable.  That’s it.  You’ve got internet.  Because of the simplicity, companies like Sling Media sell powerline devices like the Slinglink Turbo Powerline Kit to make hooking up a Slingbox that much easier.

Speed

A big problem with wireless is that you never actually get the claimed speeds.  Wireless G claims a theoretical max of 54Mbps.  Cut that number in half if you have two wireless devices talking to each other. With expected interference, such as neighbor’s Wi-Fi, you can likely cut that number in half again.  In my experience, if you get 20Mbps from ethernet device to Wi-Fi device, that’s about typical.  If you’re trying to move some big data like an HD show from one tivo to another, then you’re going from Wi-Fi to Wi-Fi and only getting about 10Mbps.  This is painfully slow.

This is where powerline becomes very handy.  If you just move one of your TiVos to powerline instead of Wi-Fi, you don’t have to cut that speed in half.  Powerline can take some trial and error to setup but if you find the best plugs to use, you can expect to get near 20Mbps and some newer powerline technology claims even more.  The end result is you can double your TiVo transfer speeds because only 1 TiVo on Wi-Fi can use the full 20Mbps while 1 on powerline is also getting 20Mbps.

Placement

Finding the best places to put the powerline devices may be the hardest part.  If speed is not important, you can probably use just about any 2 plugs.  I have yet to see 2 plugs that didn’t work at least a little.  The closer they are physically on the wire, the better the performance should be so it helps to know how your electrical is ran in your house.  If you don’t know, trial and error is a must as well as bandwidth testing software such as Qcheck.

Excellent Alternative

Everyone has Wi-Fi but that creates even more interference that slows it down. Powerline is a great alternative or complement to help maximize your home networking. Once wireless N is standardized, it will be much faster than wireless G but it will never be as simple to setup as powerline.

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Google Chrome Browser First Impressions

Today, Google has launched their own browser called Chrome.  There’s no doubt Google is trying to control all things on the web and this is yet another step towards that goal.  Their search engine is dominant and they’ve been trying to push online applications such as Google Docs.  By creating their own browser, they can more tightly integrate their web applications with the browser.  

Speed

The first thing I noticed when trying out Google Chrome was the speed.  It felt very fast to me so I ran some simple speed tests trying to render amazon.com using the latest Firefox and Safari.  Firefox and Safari were very similar taking slightly less than 5 seconds.  Chrome did the same site in less than 3 seconds.  There’s no doubt it is a fast browser.  Google claims it has the fastest javascript engine which may be the reason it loads faster than the other browsers.

Bookmarks?

Chrome tries to simplify their browser.  The end result is the default has no visible bookmarks, menus, or even a button to add bookmarks.  Type something in the address bar like “firef” and it will list the Firefox site that you can arrow down and select.  It does this even if you’ve never been there before so the browser has some intelligence about where you might be trying to go.  It is as if Google is saying bookmarks aren’t necessary.  Another feature saying you don’t need bookmarks is the most visited page which is the default page shown when you load.  It displays the 9 pages you visit most with thumbnails of each displayed so you’re one simple click away from your most favorite sites.  You can add a bookmarks toolbar but there is no menu of any kind.

Mac? Linux?

I expected Chrome to be lame and pointless since there are already several good browsers out there.  But its speed has impressed me and makes me want to see more.  Unfortunately, they have not released Chrome on Mac or Linux yet.  I’m sure they eventually will but it could be a while.

Endgame

Google recently extended their deal with Mozilla, makers of Firefox, until 2011.  Google pays Firefox to have google.com be the default search.  But what will happen then when Google no longer needs Firefox to point to their search?