Link Farms Are Dangerous

Most people who have websites are regularly emailed to join or place links on their site to be part of link farms. These are bogus links (links unrelated to the site’s content) that have the goal of tricking Google into improving the site’s search rank. Horrible SEO (Search Engine Optimization) companies sell this sleazy service. If you take part, you’re risking Google catching you and then demoting or banning your site.

See the NY Times article The Dirty Little Secrets of Search detailing how J.C. Penney rigged their results and then got demoted. It was a very successful strategy over Christmas, but Google just responded.

On Wednesday evening, Google began what it calls a “manual action” against Penney, essentially demotions specifically aimed at the company.

At 7 p.m. Eastern time on Wednesday, J. C. Penney was still the No. 1 result for “Samsonite carry on luggage.”

Two hours later, it was at No. 71.

At 7 p.m. on Wednesday, Penney was No. 1 in searches for “living room furniture.”

By 9 p.m., it had sunk to No. 68.

In other words, one moment Penney was the most visible online destination for living room furniture in the country.

The next it was essentially buried.

Steve Jobs Takes Medical Leave

All the best to Steve Jobs who sent this to Apple employees today:

Team,

At my request, the board of directors has granted me a medical leave of absence so I can focus on my health. I will continue as CEO and be involved in major strategic decisions for the company.

I have asked Tim Cook to be responsible for all of Apple’s day to day operations. I have great confidence that Tim and the rest of the executive management team will do a terrific job executing the exciting plans we have in place for 2011.

I love Apple so much and hope to be back as soon as I can. In the meantime, my family and I would deeply appreciate respect for our privacy.

Steve

Three stories told by Steve Jobs at Stanford’s 2005 commencement speech:

Work-Friendly Coffee Shops Around DC

For DC’s working homeless, here’s a post from TBD.com titled “20 work-friendly coffee shops near Washington, D.C. (Map)”:

Whether you can’t stand working in the office, or you just need to find a place to get online and have a drink, you will at some point find yourself looking for a work-friendly coffee shop nearby.

Look no further than this map of 20 highly recommended local coffee shops — praised not only for their blends, but also their WiFi, work space and electrical outlet access.

This advice comes from some laptop-toting users of Quora, a social question-and-answer service, in response to the question, “What are the best work-friendly coffee shops in the Washington DC area?” You can add your own recommendations there, and in the comments below.