Tag: Google

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Link Farms Are Dangerous

Most people who have websites are regularly emailed to join or place links on their site to be part of link farms. These are bogus links (links unrelated to the site’s content) that have the goal of tricking Google into improving the site’s search rank. Horrible SEO (Search Engine Optimization) companies sell this sleazy service. If you take part, you’re risking Google catching you and then demoting or banning your site.

See the NY Times article The Dirty Little Secrets of Search detailing how J.C. Penney rigged their results and then got demoted. It was a very successful strategy over Christmas, but Google just responded.

On Wednesday evening, Google began what it calls a “manual action” against Penney, essentially demotions specifically aimed at the company.

At 7 p.m. Eastern time on Wednesday, J. C. Penney was still the No. 1 result for “Samsonite carry on luggage.”

Two hours later, it was at No. 71.

At 7 p.m. on Wednesday, Penney was No. 1 in searches for “living room furniture.”

By 9 p.m., it had sunk to No. 68.

In other words, one moment Penney was the most visible online destination for living room furniture in the country.

The next it was essentially buried.

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Bogus Search Engine Optimization Services

As an owner of websites, I regularly get email like this:

Hi,

I am Maria, Business Development Manager.

I went to your website: “www.techdc.com” and saw that you are an online service provider.

Would you be interested in outsourcing Link Building Services to us? We will be happy to deliver one way thematic links for any theme and numbers. We have delivered over 40,000 links to various retail and agency clients spread over different verticals.

OUR USP:-

* Links from Unique IP’s

* Regular Caching sites

* Less Outbound Links

* Start pricing USD 1.5 only

We have our quality department checking each and every link as per the quality parameters.

We would pick the exact anchor text and will be happy to provide a choice of using as many anchors as you want. Besides all our links pass thorough the quality parameters set for link building ensuring only high quality link building for a website.

Do let me know if you are interested and we would be happy to discuss this further.

For more info you can visit our website URL: – [removed]

I look forward to your Positive response.

Kind Regards,

Name: – Maria

Post: – Business Development Manager

E-mail:- maria@[removed]

NONE of these services are legitimate. There are two possible things these companies do:

1) They could just take your money and do nothing.

2) Or they could do something worse than nothing. Some companies actually try to do what they say, creating “Link Building Services.” One of the elements of the Google PageRank algorithm is how many links there are to your site. By putting your link on a bunch of sites, they attempt to game the Google PageRank algorithm and improve your search ranking. The problem with this is that Google isn’t stupid. Google can easily and automatically identify bogus links from link farms. Google can then penalize you by lowering your search rank or removing you completely from their search results, the mark of death on the Internet.

Even if these little companies could outsmart Google, it’s a sleazy business. To improve your site’s search results, write good content and get legitimate links. For more information on Search Engine Optimization and PageRank, see our post Google SEO and Other Search Engine Results Performance Suggestions.

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Use Google Email with your Domain

Google email works with name@gmail.com, but you could also use name@yourcompany.com. To do this, you sign up for Google Apps, which is offered in Standard (Free) and Premier Editions. Go to: http://www.google.com/apps/intl/en/group/

There are a couple of ways to do this:

The simplest is to choose “I want to buy a domain” which allows you to buy a domain through Google (which actually uses GoDaddy as the registrar and costs $10/month), which provides you a domain pre-configured to use Google services.

The other method is to use your existing domain or purchase from domain registrar service and assign the MX records to Google. Your DNS Manager or Domain Manager page from your registrar would then look like this:

The second method requires that you also verify that you own the domain by updating the cname record or uploading a file to the domain.

After pointing your MX records to Google, you can get your email by going to:

https://mail.google.com/a/yourdomainname.com
..where yourdomainname.com is actually your domain name.

Because that’s a long address, I typically set up a URL pointer so that mail.yourdomainname.com will point to the above address. This is also handled in the DNS management page at your domain registrar. The URL pointing would look like this:If your registrar’s DNS management system does not allow such a redirect, then you can set up a redirect from your website, for example from yourdomainname.com/mail/.

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Google Stops Censoring Search Results in China

Google ChinaFollowing up on Google’s promise from January 12th, Google China just moved its web servers for China to Hong Kong so that they can be run without censorship. Now it is up to Chinese authorities to decide to shut off all or partial access to Google.

Although Google is not the largest search engine in China*, Google’s many services (web search, mail, documents from Google Docs, photos, etc) are heavily used. If Chinese authorities shut off access to the servers completely, there would be a lot of pissed off Chinese geeks.

* Traffic market share of search engines in China, August 2009, China Internet Network Information Center:

Baidu: 51.5%
Google: 32.9%
Sohu: 4.6%
Sina: 4.0%
Yahoo: 3.7%
Others: 3.3%

Google blog post announcement of decision.

From the Washington Post:

Google stops censoring search results in China by Ellen Nakashima and Cecilia Kang

Google announced Monday that it had stopped censoring search results on its site in China and redirected users to an unfiltered search based in Hong Kong.

The company said in January that it was holding talks with authorities in China to determine whether “it could operate an unfiltered search engine within the law, if at all.” On Monday, Google said the government in Beijing “has been crystal clear throughout our discussions that self-censorship is a non-negotiable legal requirement.”

The announcement Monday effectively represented an attempt by Google to sidestep China’s demands for self-censorship on its Chinese-language site, google.cn.

Hong Kong is a special administrative region of China and operates its own economic and political systems. By redirecting Chinese search traffic through servers in Hong Kong, to google.com.hk — the firm said it had effectively transferred the jurisdiction of its search business off the mainland.

“This move is entirely legal by Chinese law and Hong Kong law and that is important to know: that we are abiding by the law,” a source at Google said on condition of anonymity.

In its announcement on its Web site, the firm said that it belived its new approach was a “sensible solution.”

“We very much hope that the Chinese government respects our decision, though we are well aware that it could at any time block access to our services,” Google said.

The company said it will also monitor access issues and publicly disclose any time the services Google offers are made unavailable in China.

It remains unclear whether the world’s largest Internet search firm will leave China entirely, as it has said it might be forced to do. The company said it has no plans to pull staff from the country.